Putting Meaning Back Into Marketing

Putting Meaning Back Into Marketing

Everyone in an organisation is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short. Data Analysis and Insight One of the most crucial shifts in marketing has been the advent of data analysis to gain customer insight. It […]

How to create, fine tune and maintain an agile digital marketing strategy

How to create, fine tune and maintain an agile digital marketing strategy

How to create, fine tune and maintain an agile Digital Marketing strategy? Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing.In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals.Depending on the scale of your business, your digital marketing […]

Directory Submission

Directory Submission

Directories are a kind of website which are used to store businesses and their information. Simply to say, it is the process of adding website to web directory. In telephone directory you can find any number by name. It is one of the off-page SEO techniques. To submit your website details like name, link and description of your website, you […]

Digital Marketing Rookie Mistakes

Digital Marketing Rookie Mistakes

Digital marketing takes time, investment, and knowledge in order to pull it off. Doing it incorrectly can lead to some serious mistakes that will severely limit your marketing efforts. The common rookie mistakes- 1. You don’t know your target audience- When it comes to successful digital marketing, the key element to success is knowing who you’re trying to reach. To […]

Digital Marketing Concepts

Digital Marketing Concepts

1. Content Marketing It has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content published and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower […]