Digital Marketing Rookie Mistakes

Digital Marketing Rookie Mistakes

Digital marketing takes time, investment, and knowledge in order to pull it off. Doing it incorrectly can lead to some serious mistakes that will severely limit your marketing efforts. The common rookie mistakes- 1. You don’t know your target audience- When it comes to successful digital marketing, the key element to success is knowing who you’re trying to reach. To […]

Digital Marketing Concepts

Digital Marketing Concepts

1. Content Marketing It has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content published and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower […]

8 of the Top Marketing Challenges Marketers Will Face This Year

1. Generating Traffic and Leads a. Why It’s a Challenge Generating enough traffic and leads was the top marketing challenge, marketers are struggling with producing enough demand for their content. And as the years progress and competition stiffens, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to […]