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Digital Marketing Concepts

1. Content Marketing
It has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content published and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.

2.Email Marketing
is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

3. Mobile Marketing
Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists, it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.

4. Marketing Automation
Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. The common features and fuctions include-

* Email Marketing

* Landing Pages

* Campaign Management

* Prediction/Scoring

* Lead Management

* CRM Integration

* Social Marketing

* Marketin Analytics

The Value And ROI Of Marketing Automation (Marketing Automation user vs Marketing Automation non-user) 45% vs 31%, 62% vs 51%, 84% vs 67%

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