A Domain Name can get your business website a lot of customer traffic. On the other hand, a poorly conceptualized website URL can effectively keep your business out of search results.
Here are things to note before you buy a Domain name for your business.
1. MAKE IT EASY TO REMEMBER
You want to choose a name that will immediately make sense to people. In other words, something that they will remember after hearing just once. This usually goes hand in hand with some of the other tips below, like keeping your domain name as short as possible.
Over the years I have heard so many arguments for and against hyphens in domain names. My professional opinion is that most of the domains do not contain hyphens, for this reason, most people don’t think to type them when looking for a business. For this reason, you are more likely to have mistakes and errors. Additionally, when speaking a domain with dashes it kills the flow of a potentially good domain. For example, “shadow–infosystem.com” would be spoken as “shadow dash infosystem dot com.”
You don’t want to risk having a potential customer misspell your domain name and reach someone else’s site. To avoid this, choose a domain name that’s very easy to spell – in other words, that’s very difficult to misspell.
There are many different domain name extensions to choose from: .com, .net, .info, .biz, etc. Always choose the best extension as per your need.
While your domain name can theoretically be up to 67 characters long, this is definitely one area of life where shorter is better (just for perspective, antidisestablishmentarianism, one of the longest words in the English language is 28 characters). While there are many advantages to shorter domains. The most prominent is ease of remembering the domain, and less chance of error from typos or misspellings. Basically, shorter translates into more people finding you when they are trying to do so.
If you choose a domain name and you want to make sure that no one else can create a site similar to yours, you should consider buying all the variations of your domain name (plus all the extensions).
Defend your site by blocking the access to roads of your niche for other potential contenders.